Black-Owned Makeup To Die For In 2025
In a market saturated with sponsored and biased content, it can be hard to tell the difference between inauthentic and genuine reviews. I’m here to tell you that this blog post is neither bought nor paid for. All of the products listed are my favorites. These are my honest recommendations as a fellow consumer and beauty lover.
Face It Complexion Stick
Thread Beauty
Price: $8
This creamy foundation comes in 26 shades and is easily layered for a beautifully smooth finish. The Face It Complexion Stick also makes for a lovely contour.
TLB (The Lip Bar)
Price: $15
Do you like medium to full-coverage concealers? Good! The Quick Conceal Liquid Caffeine Concealer will give your under-eyes that extra oomph.
The Quick Conceal Liquid Caffeine Concealer
Set It Loose Powder
Fashion Fair
Price: $35
This finely milled mattifying powder will lock in your makeup all day. Best used with a fluffy brush, it’ll control oil but still leave you with a natural glow by the end of the day. Set It Loose Powder doesn’t have a sifter, so be careful not to knock it over.
Mented Cosmetics
Price: $15
If you love super precise eyebrow pencils try the High Brow Pencil from Mented. The product is micro-tip that comes in four natural shades. I’ve gone through three of these bad boys because it’s my go-to when I want a structed brow.
High Brow Pencil
Max Comfort Matte Lipstick
WYN BEAUTY by Serena Williams
Price: $20
A hydrating lipstick with a vibrant color payoff. It is a lightweight formula perfect for the day-to-day. I own the shade Word of Mouth, an incredibly flattering shade for people with warm undertones.