The P. Louise XXXL Palette Could Make Your Big Day a Dream or a Nightmare
Photo via P. Louise
P. Louise, the 2018 brand known for eyeshadow primers, racism allegations, and raffling off $311 advent calendars, has released their newest product. This $75 supersized makeup beast is three eyeshadow palettes in one. A magnetic closure keeps the palettes sealed. A built-in divider separates the 150 pans of shimmers, creams, and mattes. The brand claims the eyeshadows are buttery, luminous, and crease-resistant, but the palette is so big it would take an entire lifetime to test these claims.
To be fair, it’s important to discuss the pros before the cons. So let’s discuss. Fans find the packaging sturdy and adorable, appreciating the effectiveness of the divider between palettes. Customers also praised the pigment and the formula, calling the eyeshadows soft and velvety. The price also seems like a draw - 150 eyeshadows for $75 isn’t bad, depending on who you ask.
“The quality of this palette is STUNNING. For the price of a Natasha Denona or Patrick Ta palette, you get 150 shades in cream, matte and shimmer. I really have no words for how much I love this whole concept is.”
The brand markets the product to brides, bridal makeup artists, and makeup enthusiasts. However, it remains to be seen if any of these consumer categories could benefit from owning this massive sandwich of eyeshadows. Most brides doing their own makeup would be overwhelmed by the abundance of options. For professional makeup artists, flipping through the palette would take time from the client's appointment. Plus, the makeup artists would need to clear away other products to make room.
How many looks can makeup lovers create with slightly different variations of brown and beige? The palette could be valuable if you only wear neutrals, but neutral-loving eyeshadow wearers aren't necessarily purchasing huge palettes. If the consumer or the client loves color, they can forget about this product entirely. With a market saturated in brown, beige, and black, neutral palettes aren't paramount, primarily when cheaper options with a more versatile color story are available.
“You can have any colour you want....... as long as it’s brownish.”
“Great formula which there was more warm pink shades also quite disappointing that the shimmer shadows appear to be sprayed with shimmer on top and after you wipe away the top and after you wipe away the top the product does not look as nice or perform as well.”
With top-tier formulas from mainstream and indie brands, it’s unclear where this eyeshadow palette swims in a sea of Natasha Denona, Charlotte Tilbury, Lisa Eldridge, ColourPop, and Blend Bunny. The folding mechanism would be tedious for anyone with limited space, which is the case for many Makeup wearers. The average consumer, makeup artist, and enthusiast typically prefer a compact setup that travels easily. It’s hard to imagine that makeup bag Tetris wouldn't become tedious after a while. That's not to mention that home storage could be precarious for users looking to fit the product into their bathroom drawer or makeup vanity.
“The only scenario I can see this working: an MUA with their own studio. They have depotted and then put a magnetic back on every single shade of the palette. Then a customer comes in for a trial for their wedding. The MUA uses the whole palette and then chooses the colors. On the big day, MUA grabs those shades and puts them in a portable, small palette. Lolol”
If you don’t want to buy the P. Louise XXXL Palette but want something at a similar price point, consider these six eyeshadow palettes instead.
Click the photos to learn more.
This post was updated on June 24th, 2025 at 11:05 PM.